223: Organic Marketing Tips To Grow Sales Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, Virtual Assistant, Business Owner
223: Organic Marketing Tips To Grow Sales Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, Virtual Assistant, Business Owner, Or Self-Employed
When you don’t have a big budget for marketing, like when you are just getting your business started, or you’re not bringing in the sales you originally expected, it’s important to take advantage of low-cost marketing options and marketing you can do on your own. The good news is that as a business owner or solopreneur, you know everything about your business. You know all the ins and outs, you have the vision of where you want your business to go, and you are the voice and the brand of your business. By focusing your time and efforts on a few very specific areas, you can market your business effectively, even on a low budget. In today’s podcast episode, I cover some of the best ways you can market your business even if you don’t have a considerable amount of money to spend. You need to market your business to generate new sales, and you need sales to grow your business. Whether you are a self-employed individual, a solopreneur, entrepreneur, mompreneur, freelancer, small business owner, a remote, virtual, online, or in-house bookkeeper, or a virtual assistant or VA, you can easily make a difference in your marketing by taking advantage of at least one or two of the marketing opportunities I cover today. These tips are essential whether you are using a computerized software system like QuickBooks, Xero, Wave, or FreshBooks for your business finances; or doing your bookkeeping manually with an Excel spreadsheet or even a Google Document…
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Show Notes:
When you don’t have a big budget for marketing, like when you are just getting your business started, or you’re not bringing in the sales you originally expected, it’s important to take advantage of low-cost marketing options and marketing you can do on your own. The good news is that as a business owner or solopreneur, you know everything about your business. You know all the ins and outs, you have the vision of where you want your business to go, and you are the voice and the brand of your business. By focusing your time and efforts on a few very specific areas, you can market your business effectively, even on a low budget. In today’s podcast episode, I cover some of the best ways you can market your business even if you don’t have a considerable amount of money to spend. You need to market your business to generate new sales, and you need sales to grow your business. Whether you are a self-employed individual, a solopreneur, entrepreneur, mompreneur, freelancer, small business owner, a remote, virtual, online, or in-house bookkeeper, or a virtual assistant or VA, you can easily make a difference in your marketing by taking advantage of at least one or two of the marketing opportunities I cover today. These tips are essential whether you are using a computerized software system like QuickBooks, Xero, Wave, or FreshBooks for your business finances; or doing your bookkeeping manually with an Excel spreadsheet or even a Google Document…
Welcome Back… When it comes to marketing your business, there is no question that you need to do it, but that doesn’t necessarily mean that you need to spend a great deal of money to generate results. When you spend time focusing your marketing efforts in the right places, you will see a difference.
The first place I recommend you start is to really narrow down the scope of your target market. Don’t market to everyone; find out who your ideal customer is and focus your marketing efforts directly on them. Take a look at who your current customers are. These are the ones you are already naturally attracting to your business. Try to double down on more of this type of customer. Find out their wants and needs as well as their pain points and let potential customers know how you can help them as well. Ask questions and get feedback from customers to find out what they really want and let them know how your product or service solves their problems. Make a connection with your customers and encourage them to leave reviews, and help promote word-of-mouth marketing. Word of mouth can help generate referrals from your customer’s friends, family, and colleagues, and it can drive higher trust and generate more sales. By learning more about your current customers, you’ll be able to drill down and know your target market better. The more you get to know and understand your customers, the easier it will be to communicate with them, market to them, and sell them what they want. Try to have your marketing and messaging so dialed in for your customers that they feel like you are talking directly to them. Make it personal by sending handwritten thank-you notes whenever your customers help you learn more about them or help promote your business.
Once you know who your target market is, you can use incentives with your current or past customers to promote additional sales or generate recurring revenues. Ask for referrals from these customers or offer them a frequent buyer rewards program to generate additional sales. Capture their birthdates and send promotions to them for their special day or even on holidays. Make sure you are getting testimonials from your current customers to use in your marketing.
Understand how your competition is marketing their products and services. Find a way to differentiate yourself and your product or service from your competition. Is there a way you can take a different approach and stand out from the crowd or market to a group of people that are being missed? Learn what your competition is doing for their marketing, and then do it better for your business.
Take advantage of having a free social media presence. List your business on Google Places, create a Facebook, Instagram, Pinterest, YouTube channel, or other social media account. Customers expect to be able to find you on social media. This option is perfect for you if you have more time than money right now in your business. Please don’t get overwhelmed with all the platforms; I would strongly recommend choosing one platform that you feel most comfortable with and go all in on that platform. Once you have mastered this one platform, then you can add others if and when you are ready. Create a plan and what your goals are before jumping into social media marketing. Make sure that your plan is obtainable and be consistent with whatever you decide. Make sure once you are established on your social media platform, you ask others to share your information. Even if you have a small following, you can expand your reach with the help of your followers. Create a contest or offer a prize for their help in sharing your information. Take some time to claim all of your social media handles, even if you are not ready to start with those platforms yet. You want to be able to keep a consistent brand overall, and by claiming your handles early, you should be able to do this.
If you are a local business, be active in your community. Attend local events and network with others whenever you can. You can join your local Chamber of Commerce or other networking groups. Before attending these events, make sure that you have fine-tuned your elevator pitch, have business cards, and be consistent with your brand whenever sharing about your business. Offer to speak at an event or you could even host an event or class yourself to promote your business.
Start to collect email addresses and build your email list as soon as possible and send start sending out emails on a consistent basis. Email marketing is an inexpensive way to stay in touch with your current and potential customers. You can promote your product or service and share value with them. You own your email list, unlike social media, Facebook, or Instagram, which could be shut down without any notice. When you have an email list, you always have control over how you manage your list and how often you want to reach out to them. Once you have an email provider selected and set up, start to encourage your customers to sign up. Offer a free download, special offer, or exclusive tips or advice when they subscribe.
Giveaways are another great way to get the word out about your business, product, or services. You could give away samples of your product or free services. Coupons or contests are an additional way to give your products or services away. You could also hold a free workshop or webinar to help people learn more about your business. Make sure whatever you are offering for free aligns with your brand and is high quality and relevant so that your customers see the value in it.
Create a presence online with a website. Most customers will search online before making a purchase so your customers will need a place to go to research your product or service before buying. Make sure your website has been search engine optimized so that your customers can find you easily. Your website should clearly describe what it is that you are offering as well as the benefits they will achieve and how it will impact their lives. Remember the phrase if you confuse, you lose…keep your website simple and easy to understand.
Create content you can share with your audience. Make sure that this content is valuable, relevant, and informational content that your audience can use. This content can be shared with a blog, podcast, or even as a video on YouTube. Don’t feel like you need to hire an expensive team to do video, create a blog, or even a podcast; you can do this on your own while being authentic. Once you have your content created, you can repurpose this content in many ways, including utilizing it on your social media platforms. Break down your content into high-value, bite-sized pieces that get results for your customers. You can even collaborate with other businesses that complement what you offer in your business. Offer to be a guest on other platforms and ensure all your content is consistent with your brand. You can take this collaboration one step further and have a cross-promotion with other businesses that have the same target audience as yours but are not in direct competition with each other and create a way to promote each other.
Overall, I don’t want you to be afraid to get out there and tell everyone you know about your business. If you don’t market, it’s hard to bring in new business, revenues & sales. You can actually do a lot of marketing on a low budget. Enlist your friends & family to help you spread the word about your business by providing them with materials they can share. Each of these options discussed today can help you market your business inexpensively and can really make an impact.
If you feel like you need to up your marketing game, but something is holding you back from taking the steps to get started, or if you are already marketing your business, but you know you could be doing a better job, I’d love to help you move forward and start seeing faster results. Many of the solopreneurs I work with lack the confidence they need to just get the word out about their business, market, and start making more money. Sometimes you just need someone from outside your business to look inside and help you see where you could take steps to improve.
Imagine having a system in place where you spend less time buried in paperwork and more time doing what you love. That’s where I help my clients. They are able to have proper processes in place, understand why they are following through with these processes, and they have more peace of mind when it comes to their business. Striking a balance between the demands of running a business and maintaining a fulfilling personal life is an art; it’s about creating an environment where you can thrive and support your lifestyle. By being proactive and setting up efficient processes, you can ensure a smoother, more enjoyable year-end, and you’ll be prepared to file any necessary filings with the IRS. By working with me, you’ll change more than just your bookkeeping processes. Like many of the clients I’ve worked with, you’ll go from not knowing how to get through all the stressful situations or being unprepared to being totally in control of exactly what you are choosing to get done at the time you want to have it accomplished by, all while knowing you are doing enough and you’re able to enjoy your business and your personal life. I help clients just like you with strategy, mentorship, and coaching. When you work with me, you’ll show up much more differently than you do today, and, after all, this is what you ultimately want in your life, right? You can be stress-free in both your professional and personal life. Come join me. When I work with clients throughout the year, they are able to reduce their stress and overwhelm, understand how to master their small business finances, develop solutions to grow their bottom line, and create a work-life balance they truly enjoy. I encourage you to take the next step by signing up for a free consultation where I’m going to teach you the first step in my process so that you can eliminate stress, overwhelm, or overworking in your professional or personal life while you continue to get done what matters so that you can live your life with joy, purpose and a more fulfilled life. Feel free to reach out to me with any questions you have; I’d love to help you on this journey. You can schedule your free consultation or sign up for a coaching session today at www.FinancialAdventure.com. As a Certified Public Accountant and Certified Life Coach, I can help you set goals and develop a plan that will allow you to lead a happier and more sustainable life in your business, career, or your personal life. I’m here to guide you through the financial aspects of your business as well as help you focus on the strategies you need to follow to reach the success you want to achieve in your professional or personal life and stay committed so that you can continue to keep pushing forward and relieve the stress, anxiety, or overwhelm you are currently feeling. Having an accountant and certified life coach like me can provide you with valuable insights and ideas to help you simplify your life, which enables you to go back to enjoying your professional and personal life. I work with business owners, accountants, and other financial professionals to create the actionable steps they need to take to ultimately achieve their goals while getting relief from the stress and overwhelm they feel from the pressure of owning a business, deadlines, and the workload they face every day. If you are struggling with this as well and would like some help developing a solution, help strengthen and maintain your emotional health, increase your well-being, create a more positive, happy, and joyful life, set and achieve your goals, and manage your relationships, I’d love for you to join me in my Balance Life Coaching program so that you can live a more purposeful life. Each week, we meet privately one-on-one, and you get to bring whatever is on your mind on any given week. I also have a daily coaching program where you can talk to me whenever it works best for you, 24/7, any day of the week. In either program, you get to work on your highest priority, whatever you want more of in your life, or if there is something that is weighing on you heavily that you need coaching on, and we’ll work through it together. Having a certified life coach like me helping you through all of this allows you to feel so seen and cared for, and the results are amazing. Everyone benefits when they work with a certified life coach. After every session, you feel energized, and you know exactly what to do for the day or week to come, and relief knowing we will meet again to go over anything that comes up after your session. You’ll gain self-awareness while you take each step toward your goals. The investment in either of these programs is an easy yes for you. I’ve set these programs up in the most supportive way. If you are ready to join the Balance Life Coaching program, you can go to www.FinancialAdventure.com and click on the work with me button. You’ll see the link to join as well as additional information about the programs. Sign up now. There are limited spots available for these programs due to the one-on-one aspect, and they do sell out. If the payment link is gone, you can get on my waitlist to join the programs when additional spots are available. I help people get results and live a more joyful life. I coach everybody on everything. I know there is something you want in your life, and I can help you get it. I know this is something you’ve been waiting for. I’ve been asked by many of my listeners to create these exact programs. The faster you get access to the program, the quicker you’ll see the possibilities available to you. I also have a risk-free guarantee. I believe so strongly that everyone benefits from coaching that when you sign up for the Balance Life Coaching program today, if for any reason you are not satisfied with your first session, you can send us an email, and we’ll refund you immediately. Are you ready to enjoy your life now? Why would you want to wait? Make this investment for yourself. Take the journey with me…make it happen for yourself. Ask yourself why you need this program in your life right now. Are you ready to make bigger, bolder, stronger life goals? I’m looking forward to meeting with you soon and digging deeper to see where you currently are in your business or career and start creating actionable steps so that you can reach your vision and goals for the future, not only in your business or career but also in your personal life. I’m ready to work with you, see all of your successes, and watch you thrive in your business or career while creating your best work-life balance. I’ll post links to this and other valuable resources for business owners and accountants where you are listening to this podcast.
And, you know I’m going to ask…what’s at least one thing you will take away from this episode that will help your business succeed and grow your bottom line? If you need some accountability, join our PRIVATE Facebook community and post your action item, we’d love to support you.
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